Affiliate disclosure

As an Amazon Associate I earn from qualifying purchases.

Every price button on this site links straight to Amazon, with our affiliate tag in the address.

What pressing the button actually does

Every "Check price on Amazon" button carries an affiliate tag. Follow one, buy the rod or the bag of boilies at the end of it, and a share of that sale comes back to us. Amazon charges you its own price: arriving through this site adds nothing to it and takes nothing off it.

Every price button on this site links straight to Amazon, with our affiliate tag in the address. Every one of those links carries rel="nofollow sponsored", for a straightforward reason: a link that can earn money is advertising, and it ought to say so to whatever reads the page after you have.

Which way the money pulls

Commission is a percentage of a sale, so one bait boat is worth a great many packets of hooks. That pull is real and is better named than denied. Three arrangements hold against it, and each can be checked against the pages instead of taken on trust:

• Where a product lands in a family has nothing to do with what it pays. No commission rate is looked at while a family is being ordered, and no family has been reshuffled afterwards because an entry turned out to earn more. When the right answer is the cheapest item on the page — or nothing at all, as when a hook point needs replacing before any new lure is worth buying — the page says so.
• Some of the firmest recommendations on this site cost very little. A five-euro pack of ball-bearing swivels that stops a spoon twisting the line, a mould that makes every feeder ball the same density, a rubberised net instead of a knotted one: none of them earns much, and each changes more about a day on the bank than a costlier purchase would. Price does not decide, and neither does commission.
• When a reference has no confirmed offer in the Amazon store this site links to — and carriage makes a four-metre surf rod stocked very unevenly from one market to the next — the button runs a search there rather than opening a listing that may have gone. It earns us less; it costs you nothing.

None of this can be purchased

Not a place inside a family, not a paragraph, not a warmer adjective. No page here is sponsored, and no verdict moves because a model goes out of stock or because a rival would pay more — nothing in the way these pages are put together can so much as react to what a product earns.

On the live price beside each product

That figure is Amazon's own recorded price for your market, held briefly and then fetched again. This shelf moves on a season, and the shape of it is measured rather than assumed: across twenty-three products with more than eighteen months of rank history, sales run at their highest in September and their lowest in February, a spread of about three to one. A rod can hold one price through the summer and then drop once the water is cold. Treat any band written into a review as the bracket it is, and treat the number Amazon shows at the moment you order as the only one that settles anything.